The Identity or Brand of Each Major College Football Team
0
Great read here from Andy Staples of Sports Illustrated. He states the current “brand” of each major college football team in the country, and more importantly – what their brand should be. His comments on BYU and Utah I think are spot-on. He lays this all out on an interactive map. It’s really well done.
Branding in college football: Identity goes beyond just uniforms and logos
Matt Nielson has been writing about the college sports landscape in Utah and the Intermountain West since 2010. When he’s not pretending to be a professional blogger, he works full time as a residential real estate agent and house flipper. Matt graduated from Brigham Young University in 2000. He and his family reside in Salt Lake City, UT.
